Jamaica
Pressa Campaign
Pressa, the ubiquitous taxi driver is part of a $125 million advertising campaign launched by C&W Jamaica in September 2005. The platform for Pressa to speak is the Anyone $10/$8 campaign whereby bMobile charges one rate to call any cellular network. As a result of the Pressa campaign, in a little over over six months, the bMobile market share grew over 20%. Recently, Cable and Wireless commissioned a survey asking people about their favorite Jamaican character of all time. The results were surprising - 55 per cent said Pressa followed by seven per cent pointing to Oliver Samuels. Pressa has over 90 per cent awareness amongst the average person on the street. The Pressa Campaign is one of the most successful campaigns seen in Jamaica in several years. Take a look at some of the Pressa Ads:Pressa Ads:
Netspeak "Now You're Talkin" Campaign
In late 2005, the team at Cable & Wireless Jamaica launched a massive campaign (Now you’re talkin’) supporting the launch of Netspeak, our Internet Telephony/Voice over IP (VOIP) product that allows unlimited international calling at one low monthly rate. The campaign was quite innovative and showed cute babies talking and discussing about the benefits of Netspeak. The ads became very popular in Jamaica allowing Netspeak to grow quickly in the first weeks after launch.Enjoy some of the Netspeak “Now you’re talkin’ “ ads:
- Netspeak Clock Watching
- Netspeak Longer Calls
- Netspeak Morning Shot
- Netspeak Travelling
- Netspeak Poster
Barbados
The team of Cable and Wireless in Barbados has also created some very exciting campaigns that have been very popular among local customers. Please take a look at some of the advertising materials of three of their most successful campaigns: Christmas, Valentines, and the 365 (Prepaid cards that do not expire for 365 days) campaign.
Christmas
Valentine
365 Campaign
Cayman
At our Cayman business unit, some of the most creative campaign ads were developed to attract the variety of segment groups in the island. Please take a look at the last Christmas campaign and the bMobile Value Proposition campaign where the bMobile brand was pushed in the market.
Christmas
bMobile Value Proposition
Eastern Caribbean
Our Eastern Caribbean team has created some of most entertaining and catchy campaigns. Particularly, their last Christmas campaign had great acceptance locally. Recently, they have been very successful pushing the bundle of the Xnet broadband service with Dell laptops. Please take a look at some of their work:
